Monthly Archive: June 2012

Jun 29

The future is mobile, how well are the big players positioned?

It doesn’t take a clairvoyant to predict that the future of social media is mobile. That’s not just my opinion, some key studies recently underline the fact. In a recent comscore report, data suggests that Facebook and Twitter users already spend more time using the platforms over mobile devices than they do on traditional computers. A …

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Jun 26

Beware snake oil salesmen.

Every new digital paradigm presents an opportunity for somebody to make money. I was around at the start of the digital era – a lifetime ago. The new messiahs were the web developers. They practiced dark arts that few of us understood at the time. They charged a lot of money. This is fair enough, …

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Jun 22

Accept social media complexity and stop looking for the measurement holy grail.

If I asked you to measure the performance of, say, four cars to tell me which was right for me, you may scratch your head for a while and finally ask me what I need from the car. Is it top speed, acceleration, economy, or maybe load carrying capacity? Depending on my needs you would …

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Jun 15

Get a strategy, don’t be a social media bad guy.

Social media is one of the good guys, but it can also be a bad guy, because social media can be a thief – it can steal your time, and that means stealing you money. It can be very tempting to listen to the bad guy and start using those great tools. In fact, they …

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Jun 15

Brand value isn’t about controlling social media

I was attending a digital marketing conference last week and I heard a speaker talking about social media say, and I quote, ‘The value of a brand is diminished because we, marketers, have less control.’ That’s right – I did a double-take too, but he repeated the same incendiary statement. I struggled to understand what …

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Jun 15

Medicine is the most social activity and a natural for social networks.

Doctors, dentists, opticians and similar professions are deeply embedded in communities, yet seem somewhat behind in adoption of social networking. It took a while for the professions to embrace the internet. There are many good reasons for this: most practices have traditionally been small and the manpower resource for building and maintaining websites was at …

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Jun 11

Will the bio kill the CV?

Neil Hopkins pointed me to this interesting, if contentious, post by Michael Margolis, entitled; “The Resume Is Dead, The Bio Is King.” As Michael says: ‘Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. Do I share something in common with you? How do we …

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