Monthly Archive: July 2012

Jul 23

Want to measure? Watch for the movement.

There are many methods and tools available to monitor social media, but it’s important to remember that all you are seeing is a snapshot in time. Often the view is muddied by returning visitors and multiple clicks. Are you counting the same person twice and does it matter? A still picture of a sports match …

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Jul 20

Social media measurement – how effective is your strategy?

“If you can’t measure it you can’t manage it.” It’s an old adage – but has more than a grain of truth. Despite social media being perhaps the most measurable of marketing activities, a lot of people still struggle with measuring effectiveness. The video shows a slide presentation used in the Social Good Guy Measurement …

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Jul 19

Why you need a social media strategy – and how to create one.

Social Media Workshops from the Social Good Guy

One of the best definitions of ‘strategy’ is; “The organization and application of resources to achieve an objective.” Social media can be very demanding on resource – not least of which is time. Time is a very valuable commodity. It’s important to ensure that you are expending it where it will deliver the optimum results …

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Jul 14

With the power of social channels, is the website on its way out?

With concentration on Facebook and Twitter pages and timelines, the importance of the website may be on the decline. A long-standing business associate of mine who has long ignored my imprecations to sharpen up his digital marketing has a recent epiphany and phoned we with an urgent request – “Can you help me re-build my …

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