Author's details

Date registered: June 11, 2012

Latest posts

  1. Next Social Media Masterclass. — February 18, 2013
  2. Is social media easy to apply across export markets? — September 24, 2012
  3. Why the social good-guy? — September 24, 2012
  4. Finding the right social media specialist and avoiding snake oil salesmen. — September 2, 2012
  5. Social media platforms – the magnificent seven. — August 17, 2012

Author's posts listings

Feb 18

Next Social Media Masterclass.

On Tuesday 5th March, The Social Media Stuido will be hosting an Advanced Social Media Marketing and PR Masterclass in Birmingham.If you book and pay before Wednesday 13th Feburary you qualify for our Early Bird discount making the course ¬£360.00 + VAT.   Packed full of supportive case studies and hands-on exercises, the studio class …

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Sep 24

Is social media easy to apply across export markets?

Good question! Social networking is a tremendous tool for developing and supporting business all over the world. But there are differences – different languages and cultures for a start. People in other nations also have preferences for other platforms – many countries have their own unique platform. We’ve been involved in export development since before …

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Sep 24

Why the social good-guy?

Lots of people talk about social media, but really useful, actionable help seems thin on the ground. We’ve been working on the web since its early days, around 1990. When social internet first appeared we were keen to jump in there. We studied, practised and sought to broaden our knowledge. We went to a host …

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Sep 02

Finding the right social media specialist and avoiding snake oil salesmen.

How do you find the right social media trainer, coach or consultant? The market seems full of ‘social media specialists’, so it can be a real problem finding the person or company who can really deliver what you want. So where do you start? First decide what you want. Social media specialists are not all …

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Aug 17

Social media platforms – the magnificent seven.

What are the platforms you can’t ignore? We here that some networks are losing popularity, the truth is that there are new platforms springing up like weeds. Of course people are attracted to these shiny new toys and stop playing with their old favourites for a while. Trends change. But in all this mass of …

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Jul 23

Want to measure? Watch for the movement.

There are many methods and tools available to monitor social media, but it’s important to remember that all you are seeing is a snapshot in time. Often the view is muddied by returning visitors and multiple clicks. Are you counting the same person twice and does it matter? A still picture of a sports match …

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Jul 20

Social media measurement – how effective is your strategy?

“If you can’t measure it you can’t manage it.” It’s an old adage – but has more than a grain of truth. Despite social media being perhaps the most measurable of marketing activities, a lot of people still struggle with measuring effectiveness. The video shows a slide presentation used in the Social Good Guy Measurement …

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Jul 19

Why you need a social media strategy – and how to create one.

Social Media Workshops from the Social Good Guy

One of the best definitions of ‘strategy’ is; “The organization and application of resources to achieve an objective.” Social media can be very demanding on resource – not least of which is time. Time is a very valuable commodity. It’s important to ensure that you are expending it where it will deliver the optimum results …

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Jul 14

With the power of social channels, is the website on its way out?

With concentration on Facebook and Twitter pages and timelines, the importance of the website may be on the decline. A long-standing business associate of mine who has long ignored my imprecations to sharpen up his digital marketing has a recent epiphany and phoned we with an urgent request – “Can you help me re-build my …

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Jun 29

The future is mobile, how well are the big players positioned?

It doesn’t take a clairvoyant to predict that the future of social media is mobile. That’s not just my opinion, some key studies recently underline the fact. In a recent comscore report,¬†data suggests that Facebook and Twitter users already spend more time using the platforms over mobile devices than they do on traditional computers. A …

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