Category Archive: Social media strategy

Jul 19

Why you need a social media strategy – and how to create one.

Social Media Workshops from the Social Good Guy

One of the best definitions of ‘strategy’ is; “The organization and application of resources to achieve an objective.” Social media can be very demanding on resource – not least of which is time. Time is a very valuable commodity. It’s important to ensure that you are expending it where it will deliver the optimum results …

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Jun 15

Get a strategy, don’t be a social media bad guy.

Social media is one of the good guys, but it can also be a bad guy, because social media can be a thief – it can steal your time, and that means stealing you money. It can be very tempting to listen to the bad guy and start using those great tools. In fact, they …

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