Category Archive: Social Media

Feb 18

Next Social Media Masterclass.

On Tuesday 5th March, The Social Media Stuido will be hosting an Advanced Social Media Marketing and PR Masterclass in Birmingham.If you book and pay before Wednesday 13th Feburary you qualify for our Early Bird discount making the course £360.00 + VAT.   Packed full of supportive case studies and hands-on exercises, the studio class …

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Sep 24

Is social media easy to apply across export markets?

Good question! Social networking is a tremendous tool for developing and supporting business all over the world. But there are differences – different languages and cultures for a start. People in other nations also have preferences for other platforms – many countries have their own unique platform. We’ve been involved in export development since before …

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Sep 24

Why the social good-guy?

Lots of people talk about social media, but really useful, actionable help seems thin on the ground. We’ve been working on the web since its early days, around 1990. When social internet first appeared we were keen to jump in there. We studied, practised and sought to broaden our knowledge. We went to a host …

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Sep 02

Finding the right social media specialist and avoiding snake oil salesmen.

How do you find the right social media trainer, coach or consultant? The market seems full of ‘social media specialists’, so it can be a real problem finding the person or company who can really deliver what you want. So where do you start? First decide what you want. Social media specialists are not all …

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Aug 17

Social media platforms – the magnificent seven.

What are the platforms you can’t ignore? We here that some networks are losing popularity, the truth is that there are new platforms springing up like weeds. Of course people are attracted to these shiny new toys and stop playing with their old favourites for a while. Trends change. But in all this mass of …

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Jul 14

With the power of social channels, is the website on its way out?

With concentration on Facebook and Twitter pages and timelines, the importance of the website may be on the decline. A long-standing business associate of mine who has long ignored my imprecations to sharpen up his digital marketing has a recent epiphany and phoned we with an urgent request – “Can you help me re-build my …

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Jun 15

Brand value isn’t about controlling social media

I was attending a digital marketing conference last week and I heard a speaker talking about social media say, and I quote, ‘The value of a brand is diminished because we, marketers, have less control.’ That’s right – I did a double-take too, but he repeated the same incendiary statement. I struggled to understand what …

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Jun 15

Medicine is the most social activity and a natural for social networks.

Doctors, dentists, opticians and similar professions are deeply embedded in communities, yet seem somewhat behind in adoption of social networking. It took a while for the professions to embrace the internet. There are many good reasons for this: most practices have traditionally been small and the manpower resource for building and maintaining websites was at …

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Jun 11

Will the bio kill the CV?

Neil Hopkins pointed me to this interesting, if contentious, post by Michael Margolis, entitled; “The Resume Is Dead, The Bio Is King.” As Michael says: ‘Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. Do I share something in common with you? How do we …

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