It doesn’t take a clairvoyant to predict that the future of social media is mobile. That’s not just my opinion, some key studies recently underline the fact. In a recent comscore report, data suggests that Facebook and Twitter users already spend more time using the platforms over mobile devices than they do on traditional computers.
A team at Stanford University have already put together a project MobiSocial, to imagine how technologies will come together to create this new world.
If social/mobile is the future, how well are the big players positioned to capitalize upon it? Although social is not that old in digital terms, many of the original operators came from the world of the desktop and laptop computer. Computing is in their DNA. By comparison, some of the newer entrants have emerged from the era of smartphones and tablets. Others have been making the transition – smoothly or painfully.
At one end of the scale, we have platforms such as Stumble, Digg and Del.icio.us, who are firmly rooted in the idea of web pages. How they will fare in a mobile world remains to be seen. Linkedin is also very much a web product, but is already feeling its way into mobile as evidenced by the cool, Fliboard-like iPad app.
Some visual/social players such as tumblr, and more recently, Pinterest seem really comfortable as web pages, but are smoothly adapting. As social is becoming mobile it is also becoming visual. These platforms, together with the venerable YouTube (and its clones) are naturals for the mobile arena.
Already swimming in the mobile end of the pool are a number of offerings who are children of the new wave.
The world is moving, the world is mobile – the future may be that the only way is mobile.