“If you can’t measure it you can’t manage it.”
It’s an old adage – but has more than a grain of truth. Despite social media being perhaps the most measurable of marketing activities, a lot of people still struggle with measuring effectiveness.
The video shows a slide presentation used in the Social Good Guy Measurement workshops. Measuring effectiveness need not be scary – it’s not rocket science, it just needs understanding and a few basic skills. If you want to learn more, just check out our Workshops page.