One of the best definitions of ‘strategy’ is; “The organization and application of resources to achieve an objective.”
Social media can be very demanding on resource – not least of which is time. Time is a very valuable commodity. It’s important to ensure that you are expending it where it will deliver the optimum results – that’s what strategy is all about.
The video demonstrates a slide show from the Social Good Guy strategy workshop. Find out more and learn how to get your strategic ducks in a row and deliver measurable results.